Get Your Nerd On!
Put on your thinking caps today. We’re going to get a little nerdy here in mid-summer! We have talked, a bunch, about the “big picture” of SEO. Important steps like doing your keyword research, optimizing your site with those phrases and making sure you have dedicated landing pages for the
Picking the Perfect Phrases (for SEO)
Here’s hoping your 4th of July was explosive! I read, this morning, that the Fort Collins police received 200 complaints about fireworks over the weekend. This tells me 2 things. First, I still don’t understand why fireworks are illegal. Yes, they can be dangerous but so is a car, motorcycle,
Expose Yourself, Yourself!
It is no secret there is no shortage of people out there willing to take your money in exchange for “improving your presence on search engines” or “improving your exposure on “businessListings.com”. They will claim to “update your web presence, add videos, improve your listing on Google, etc. While this
Phew, that was a gap and a half
OK, so I just realized I’ve become the plumber with the leaky faucet and the cobbler with no shoes. I tend to preach (nicely) to my clients about content being king. Then I go and ignore my website and blog for a few months. Not cool. I’m here to remedy
A Little Keyword 101
If you have headed down the road of Search Engine Optimization, you are familiar with the importance of “keyword phrases”. These are the bread and butter of any organization’s SEO strategy and are the “meat” in the Internet marketing sandwich. (or soy burger if you prefer!) Using the data from
Micro? Meta? Know Your SEO Terms
Are you using “microdata”? Coming from the “You learn something new everyday” category, no longer is meta-data the “be-all/end-all” for your SEO code rangers. While most of us are at least familiar with meta tags and their usage, a normal HTML tag doesn’t give the search engines any data related
Don't Forget Your Tags!
While I would agree that adding “title” and “alt” tags on your images is of lesser importance to your overall SEO strategy than the “title meta-tag” or certainly, good content. They are still worth considering as part of the big picture. When adding an image (or even a link) to
Who's Searching What?
As I mentioned earlier, knowing what people are searching for, to find your website, is very important to your overall SEO and marketing strategy. I tend to look at this data in two different ways. On the one hand, the group of people that are already searching for phrases you
Stuck On Statistics
Statistics is not just a hard word to say but also a challenging thing to wrap your brain around from a marketing perspective. You can learn a lot about your visitors and “potential” visitors by reviewing your website traffic, visitor behavior patterns, newsletter/social media posting data and even tracking the
Constantly Consistent
Add a little consistency to your page. If you are stuck with an older, perhaps “outdated” website, the chore of updating it might be a little more than you want to tackle. As I keep praising the idea of “content is king”, you might be dreading the update process since
Get The Word Out!
This week’s tip comes to us from the land of the Ginsu knives, the Magic Bullet, Tony Little’s Gazelle or even the Snuggie. The main thing these items have in common, besides making you blush when you admit you own one (or MORE than 1, in the case of the
Riding the mobile wave
Is your website mobile-friendly? Is it “responsive”? (that’s the fancy term for “viewable on a mobile device.) We really don’t have a choice in today’s online marketplace. If your visitors are exploring companies like yours on their phones and tablets, you had better be making some adjustments to your site.
What do you mean I have to PAY for Facebook?
Sure, Facebook is free. It is free to sign up. It is free to create a business/fan page. It is free to post updates about your business, images, videos, etc. It is free to build your very own “views” and add Youtube videos, contact options, and a bevy of other
Coming In For A Landing
We have certainly covered “content” being the best thing for your website and one of the best strategies for SEO (search engine optimization), but what about creating a place for that content to live? With my Fort Collins SEO business, I work with businesses every day to optimize their pages
White Hat Keyword Usage
SEO is such a huge industry, companies make (or lose) thousands and thousands of dollars simply based on their position in search. I mention that just to highlight the fact that the algorithms used by Google, Bing and Yahoo! are extremely complex. (meaning, they are not going to be “duped”
Keyword Research 101
The first step in any SEO (Search Engine Optimization) campaign is to establish the most commercially valuable keyword phrases to target. By using Google’s (free) Keyword Planner Tool you are able to enter as many phrases into the application as desired. The tool will then evaluate, not only the phrases that
Know Your Audience
We get asked, quite often, which is the best platform (media outlet) in which to market my business. There is no question Ridgeview Technology provides a wide array of marketing resources with Facebook, Twitter and Blogging services along with a whole host of other marketing programs, including search engine optimization
Consistently Creating Compelling Content
So often we see a business dive, head-first, into an online marketing venture without fully planning some sort of strategy. Most recently the social media boom has business owners scrambling to get in on the fun. While we are huge proponents of getting your business involved with social media, a
ROI Recall
ROI is such a loaded term in the social media world. You have to be able to somehow quantify the value of “soft-cost” items. What is the value of your stationary to your business? How about the receptionist? the cleaning company? These are all critical pieces of the pie that
Follow The Bouncing Bounce-Rate
We all know Internet traffic numbers are important to our business (if we have an online presence!). Another key factor is what those visitors are doing once they get to your site. We always want to see our “bounce-rate” dropping. A “bounce” is a visitor landing on a page (typically
