This is where the real work begins. There are many tools available to research “commercially valuable” keyword phrases. Those phrases that have the highest search volume, but relatively low competition. The phrase “Fort Collins dining” will be less commercially valuable than “Fort Collins CO microbrewery dining”. The more specific you can get, without choosing phrases with little or no volume, the more pleased your web visitor will be when they find your site and (ideally) purchase your “product”. By targeting specific phrases based on your business and geographic location, you are more likely to attract those potential customers that you really want.
