Get Your Nerd On!
Put on your thinking caps today. We’re going to get a little nerdy here in mid-summer! We have talked, a bunch, about the “big picture” of SEO. Important steps like doing your keyword research, optimizing your site with those phrases and making sure you have dedicated landing pages for the associated, targeted words. Digging down […]
Picking the Perfect Phrases (for SEO)
Here’s hoping your 4th of July was explosive! I read, this morning, that the Fort Collins police received 200 complaints about fireworks over the weekend. This tells me 2 things. First, I still don’t understand why fireworks are illegal. Yes, they can be dangerous but so is a car, motorcycle, bicycle, big wheel and slip […]
A Little Keyword 101
If you have headed down the road of Search Engine Optimization, you are familiar with the importance of “keyword phrases”. These are the bread and butter of any organization’s SEO strategy and are the “meat” in the Internet marketing sandwich. (or soy burger if you prefer!) Using the data from your google analytics account, we […]
Don't Forget Your Tags!
While I would agree that adding “title” and “alt” tags on your images is of lesser importance to your overall SEO strategy than the “title meta-tag” or certainly, good content. They are still worth considering as part of the big picture. When adding an image (or even a link) to your website, always include the […]
Who's Searching What?
As I mentioned earlier, knowing what people are searching for, to find your website, is very important to your overall SEO and marketing strategy. I tend to look at this data in two different ways. On the one hand, the group of people that are already searching for phrases you are optimizing for are already […]
Add a little consistency to your page. If you are stuck with an older, perhaps “outdated” website, the chore of updating it might be a little more than you want to tackle. As I keep praising the idea of “content is king”, you might be dreading the update process since it is so cumbersome. Let’s […]
Coming In For A Landing
We have certainly covered “content” being the best thing for your website and one of the best strategies for SEO (search engine optimization), but what about creating a place for that content to live? With my Fort Collins SEO business, I work with businesses every day to optimize their pages and create custom pages with […]
Keyword Research 101
The first step in any SEO (Search Engine Optimization) campaign is to establish the most commercially valuable keyword phrases to target. By using Google’s (free) Keyword Planner Tool you are able to enter as many phrases into the application as desired. The tool will then evaluate, not only the phrases that you entered, but will offer […]
Consistently Creating Compelling Content
So often we see a business dive, head-first, into an online marketing venture without fully planning some sort of strategy. Most recently the social media boom has business owners scrambling to get in on the fun. While we are huge proponents of getting your business involved with social media, a word of caution is to […]
ROI is such a loaded term in the social media world. You have to be able to somehow quantify the value of “soft-cost” items. What is the value of your stationary to your business? How about the receptionist? the cleaning company? These are all critical pieces of the pie that create your company and your […]