Check Yo Self!
All the SEO efforts in the world will do you no good if you fail to evaluate your results. Much like anything you strive for, losing weight, gaining muscle, learning a new skill, etc., you won’t really know if you are improving if you don’t measure it somehow. I’m not going to get into S.M.A.R.T. […]
This past week I had an opportunity to chat with a client about keyword identification and research. I know this is a topic we have covered in the past, but it bears revisiting. When you are heading down the road of optimizing your site for search engines (SEO), the first and most crucial step […]
Get Your Nerd On!
Put on your thinking caps today. We’re going to get a little nerdy here in mid-summer! We have talked, a bunch, about the “big picture” of SEO. Important steps like doing your keyword research, optimizing your site with those phrases and making sure you have dedicated landing pages for the associated, targeted words. Digging down […]
Picking the Perfect Phrases (for SEO)
Here’s hoping your 4th of July was explosive! I read, this morning, that the Fort Collins police received 200 complaints about fireworks over the weekend. This tells me 2 things. First, I still don’t understand why fireworks are illegal. Yes, they can be dangerous but so is a car, motorcycle, bicycle, big wheel and slip […]
Expose Yourself, Yourself!
It is no secret there is no shortage of people out there willing to take your money in exchange for “improving your presence on search engines” or “improving your exposure on “businessListings.com”. They will claim to “update your web presence, add videos, improve your listing on Google, etc. While this all sounds intriguing at the […]
A Little Keyword 101
If you have headed down the road of Search Engine Optimization, you are familiar with the importance of “keyword phrases”. These are the bread and butter of any organization’s SEO strategy and are the “meat” in the Internet marketing sandwich. (or soy burger if you prefer!) Using the data from your google analytics account, we […]
Micro? Meta? Know Your SEO Terms
Are you using “microdata”? Coming from the “You learn something new everyday” category, no longer is meta-data the “be-all/end-all” for your SEO code rangers. While most of us are at least familiar with meta tags and their usage, a normal HTML tag doesn’t give the search engines any data related to what an actual text […]
Don't Forget Your Tags!
While I would agree that adding “title” and “alt” tags on your images is of lesser importance to your overall SEO strategy than the “title meta-tag” or certainly, good content. They are still worth considering as part of the big picture. When adding an image (or even a link) to your website, always include the […]
Who's Searching What?
As I mentioned earlier, knowing what people are searching for, to find your website, is very important to your overall SEO and marketing strategy. I tend to look at this data in two different ways. On the one hand, the group of people that are already searching for phrases you are optimizing for are already […]
Stuck On Statistics
Statistics is not just a hard word to say but also a challenging thing to wrap your brain around from a marketing perspective. You can learn a lot about your visitors and “potential” visitors by reviewing your website traffic, visitor behavior patterns, newsletter/social media posting data and even tracking the flow of those visitors through […]