White Hat Keyword Usage
SEO is such a huge industry, companies make (or lose) thousands and thousands of dollars simply based on their position in search. I mention that just to highlight the fact that the algorithms used by Google, Bing and Yahoo! are extremely complex. (meaning, they are not going to be “duped”
Keyword Research 101
The first step in any SEO (Search Engine Optimization) campaign is to establish the most commercially valuable keyword phrases to target. By using Google’s (free) Keyword Planner Tool you are able to enter as many phrases into the application as desired. The tool will then evaluate, not only the phrases that
Know Your Audience
We get asked, quite often, which is the best platform (media outlet) in which to market my business. There is no question Ridgeview Technology provides a wide array of marketing resources with Facebook, Twitter and Blogging services along with a whole host of other marketing programs, including search engine optimization
Consistently Creating Compelling Content
So often we see a business dive, head-first, into an online marketing venture without fully planning some sort of strategy. Most recently the social media boom has business owners scrambling to get in on the fun. While we are huge proponents of getting your business involved with social media, a
ROI Recall
ROI is such a loaded term in the social media world. You have to be able to somehow quantify the value of “soft-cost” items. What is the value of your stationary to your business? How about the receptionist? the cleaning company? These are all critical pieces of the pie that
Follow The Bouncing Bounce-Rate
We all know Internet traffic numbers are important to our business (if we have an online presence!). Another key factor is what those visitors are doing once they get to your site. We always want to see our “bounce-rate” dropping. A “bounce” is a visitor landing on a page (typically
Google Trends Can Help Target Business Opportunities
This time of year many businesses are reviewing the past 12 months and looking ahead to the new year and new opportunities. Since it is no secret that Internet marketing is paramount to the success of most businesses today, knowing what your customers are searching for (and when!) is a
Get Your Business Found on Facebook
Facebook is constantly changing the way we (as a consumer) interact with their website. Our friends start showing up less and less if we do not interact with them. The companies that we don’t comment on or share their posts, start to show up less on our news feed. Basically,
