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Web Development Blog

White Hat Keyword Usage

SEO is such a huge industry, companies make (or lose) thousands and thousands of dollars simply based on their position in search. I mention that just to highlight the fact that the algorithms used by Google, Bing and Yahoo! are extremely complex. (meaning, they are not going to be “duped” by stuffing a bunch of…

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Keyword Research 101

The first step in any SEO (Search Engine Optimization) campaign is to establish the most commercially valuable keyword phrases to target. By using Google’s (free) Keyword Planner Tool  you are able to enter as many phrases into the application as desired. The tool will then evaluate, not only the phrases that you entered, but will offer…

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Know Your Audience

We get asked, quite often, which is the best platform (media outlet) in which to market my business. There is no question Ridgeview Technology provides a wide array of marketing resources with Facebook, Twitter and Blogging services along with a whole host of other marketing programs, including search engine optimization and website development.  All of…

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Consistently Creating Compelling Content

So often we see a business dive, head-first, into an online marketing venture without fully planning some sort of strategy. Most recently the social media boom has business owners scrambling to get in on the fun. While we are huge proponents of getting your business involved with social media, a word of caution is to…

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ROI Recall

ROI is such a loaded term in the social media world. You have to be able to somehow quantify the value of “soft-cost” items. What is the value of your stationary to your business? How about the receptionist? the cleaning company? These are all critical pieces of the pie that create your company and your…

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Follow The Bouncing Bounce-Rate

We all know Internet traffic numbers are important to our business (if we have an online presence!). Another key factor is what those visitors are doing once they get to your site. We always want to see our “bounce-rate” dropping. A “bounce” is a visitor landing on a page (typically the home page) and immediately…

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Google Trends Can Help Target Business Opportunities

This time of year many businesses are reviewing the past 12 months and looking ahead to the new year and new opportunities. Since it is no secret that Internet marketing is paramount to the success of most businesses today, knowing what your customers are searching for (and when!) is a critical piece of that puzzle.…

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Get Your Business Found on Facebook

Facebook is constantly changing the way we (as a consumer) interact with their website. Our friends start showing up less and less if we do not interact with them. The companies that we don’t comment on or share their posts, start to show up less on our news feed. Basically, Facebook is trying to filter…

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